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Tech held 28% of ISB offers two years running, and product management hides inside it

ISB PGP Tech Placements: Are Product Management Roles Actually Growing

Gauri Manohar
Gauri Manohar
7 min read · Oct 5, 2026

You are an IT services engineer with five years at a large Indian employer, and you have heard that ISB is the route into a product management job at Flipkart, Google or Amazon. You open the Class of 2026 coverage looking for one number, the share of offers that went to product managers, and you cannot find it. That gap is the real story behind ISB tech placements. This post sets out what the public data confirms about the technology sector, what it does not, and how to plan your application around both.

What ISB tech placements looked like in 2026

ISB's Class of 2026 recorded an average salary of Rs 37.29 lakh per annum and a highest offer of Rs 1.56 crore, according to Business Today's placement coverage. The same report names consulting, technology and BFSI as the key recruitment drivers, with Accenture making over 100 offers, and lists McKinsey, BCG, Bain, Deloitte, Amazon, Google, Flipkart, Swiggy and Zomato among the recruiters.

A sector split from IMS India's 2025 versus 2026 comparison puts consulting at 37 percent of 2026 offers, technology at 28 percent and BFSI at 12 percent. Its named technology recruiters include Google, Amazon, Microsoft, Uber and Razorpay.

One caution on the totals. Business Today and KollegeApply report 1,117 offers for 808 graduates, while IMS India lists 1,171. A 54-offer gap is small, but it tells you the aggregators are not reading from one clean table. Treat every percentage here as approximate.

Is the tech share actually growing?

For the sector as a whole, the evidence says no. It is flat. AdmitStreet's Class of 2025 summary puts technology at 28 percent of industry-wise offers and consulting at 37 percent. The 2026 figures from IMS India are the same, 28 and 37.

Metric Class of 2025 Class of 2026
Technology share of offers 28% 28%
Consulting share of offers 37% 37%
BFSI share of offers 11% 12%
Average CTC Rs 34 lakh Rs 37.29 lakh

The pay line rose about 11 percent according to IMS India, which is a real gain. But a flat 28 percent share on a roughly constant offer base (1,164 offers in 2025 per AdmitStreet, 1,117 to 1,171 in 2026) means technology absorbed about the same number of students in both years. Tech hiring at ISB is stable, not surging.

Product management: the number nobody published

Here is the part the aggregators skip. AdmitStreet lists function-wise shares for 2025: business and strategy consulting 21 percent, IT and technology consulting 11 percent, investment advisory 10 percent, finance and analytics or data science 9 percent each, and product management (technology) 8 percent. That is the only function-level PM figure we found for any recent cohort.

For 2026, IMS India says only that consulting and product management "remained popular" and that sales and marketing roles became a new trend. It gives no percentage. KollegeApply states outright that it has no function breakdown.

So the honest answer to the question in the title is that no public source we could find shows product management growing, shrinking or holding at 8 percent in 2026. Anyone who tells you PM roles at ISB are surging is either reading ISB's internal report or guessing. If you want the verified 2026 PM detail we do have, including the Amazon and Flipkart pattern, read our ISB tech product management placements breakdown.

Sector share is not the same as function share

A 28 percent technology share does not mean 28 percent of the class became product managers. Technology is a sector, and roles inside it include product management, data science, sales, strategy and operations. In 2025, product management was 8 percent of offers against 28 percent for the whole technology sector. Put plainly, roughly three in ten tech-sector offers were PM roles on the 2025 numbers, and the rest were something else.

Consulting complicates it further. A student who joins a technology services arm as an IT consultant counts in the "IT and technology consulting" function at 11 percent, and may or may not be counted under the technology sector. Check how any source you read defines its categories before comparing two years.

If you are an IT services engineer

Your target is realistic but narrow. With product management near 8 percent of offers on the last function split we can verify, the PM seats are limited, and the pre-MBA signal recruiters weigh is evidence of product thinking: shipped features, owned metrics, customer-facing work. Years of delivery in a services account help the application only if your essays and interview show product judgement. Our guide to ISB for engineers pivoting careers covers how to frame that story.

Have a fallback written down before you apply. Technology consulting, analytics and general management roles absorb far more of the class than PM does, and a candidate whose only acceptable outcome is a PM title at one named company is carrying more risk than the 28 percent tech headline implies.

If you are a non-tech applicant

Do not read the flat tech share as closed doors. Consulting at 37 percent remains the largest sector, and the new first-time recruiters in 2026 (25 in total per Business Today, including UBS and NTT Data) show the recruiter base still widening. The practical point is the same as for engineers: pick the function you want, not just the sector.

What this means for Indian applicants

Plan for stability, not a PM boom. The tech sector's 28 percent share did not move between the two most recent classes, average pay rose about 11 percent, and the one PM figure we can source is 8 percent for 2025. For the 2027 intake, that argues for a profile that makes a specific functional case, supported by real work evidence, rather than one that relies on ISB's brand to convert a generic engineering background.

Before you commit a roughly Rs 40 lakh programme budget to a PM-only thesis, compare it against the salary side in our ISB average package 2026 analysis and the wider ISB placements by sector data. Then read how the process works in our ISB PGP admissions guide, and get an honest read on where your profile stands through a profile evaluation.

Common questions applicants are asking

Does ISB place people into product management roles? Yes. Product management (technology) was 8 percent of 2025 offers, and 2026 coverage describes it as remaining popular, though without a figure.

Which tech companies recruit at ISB? Reported 2026 names include Google, Amazon, Microsoft, Uber, Razorpay, Flipkart, Swiggy and Zomato.

Is tech hiring at ISB going up? On the sector share, no. It was 28 percent in both 2025 and 2026. Average pay did rise.

Can I get a PM role without a tech background? Possible, but the public data cannot tell you the odds. Treat it as a stretch outcome and plan an alternative.


Figures verified against Business Today, IMS India, AdmitStreet and KollegeApply coverage on 5 October 2026. These are secondary sources; ISB's own placement report is the authority and may differ. Next review: 1 January 2027.

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